What our Customers are saying

Keith B.
Keith B.

Video Testimonial - Click the picture to play video.

Keith has seen an increase in his Service Department, listen to him tell you what else has improved.

John M.
John M.

“This course will challenge you professionally and personally. After the first class you will swear they have been to your dealership. If you want to make changes to your dealership and to yourself personally, take this class.”

Josh R.
Josh R.

“I grew up in the dealership and these classes have helped me understand the different areas and it helped me see the big picture and how they should all work together.”

John D.
John D.

"Now I understand where the numbers come from for the equations, sure I knew what the bench marks were, and what percent we were at, but now I understand where the numbers come from to make up those percentages.  I learned a lot from the Service Manager Course - we are now working everyday to improve our policies and procedures in the Service Department...”

Aaron B.
Aaron B.

“The training and experiences along with the peer discussions are priceless.”

Gavin G.
Gavin G.

“Understanding change will revolutionize your dealership. This course will open your eyes and give you a better understanding of your dealership as a whole.”

Zach M.
Zach M.

Video Testimonial - Click the picture to play video.

Listen to Zach talk about what the Aftermarket Leadership Course has done for him.

Jennifer C.
Jennifer C.

“JCC is a valuable resource toward the development of our dealership and for my personal growth. Their professionalism gave me insight, better business practices and a professional resource in our industry.”

Brian S.
Brian S.

Video Testimonial - Click the picture to play video.

Chuck really enjoyed JCC Campus and is not afraid to tell you why!

Ben L.
Ben L.

Video Testimonial - Click the picture to play video.

Listen to how Ben talks about JCC and how learning the financials has really helped him.

Chad B.
Chad B.

“The Dealer Candidate Course provides excellent and relevant information, spoken from the mouths of industry professionals with “real world” experience. The best course I’ve experienced.”

Jason H.
Jason H.

"The accounting class to me was the most eye opening class I have taken with Jerkins Creative Consulting so far. I think a lot of owners and general managers believe their businesses are running to their highest potential by looking at some bottom line numbers. But, when you learn how to break down and dissect every part of your business and grade it against the standards Jerkins sets, it’s pretty eye opening what improvements you can find.

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Jack D.
Jack D.

“We are really pleased with the results. The instructors and content are the highest quality and we get a great return on the investment.”

Few people could have imagined the day of $200+ per hour shop rates in the dealership. Of course, a decade ago who would have imagined driverless tractors and agricultural drones?

As if managing shop and labor rates weren’t enough, Dealers must consider the costs of servicing Precision Farming in their business. The challenge is finding a balance of hourly or flat rates and keeping good technicians.

By JCC Specialist Dave Teigen

As a manager or dealer principal we are constantly bombarded with gadgets and systems that are designed to help us manage our time. We waste time learning these systems.

We get frustrated when they seemingly don’t find the twenty-fifth hour in a day and end up tossing the systems away. The reason these management programs don’t work is that they are designed to manage “clock time.”

So, you work in a dealership and meet with farmers all day. No matter the time of the year or the circumstances, salespeople still need to dress for appropriately for the customer’s they are serving.

It doesn’t mean a suit and tie, but it does mean a company shirt, clean shoes and being well-groomed. Regardless of how the customer looks coming into the dealership, you’re still selling big dollar equipment.

JCC Campus is the dealership’s or manufacturer’s way to become more profitable by providing educational opportunities to employees. Students learn to apply business principles to every facet of the equipment industry. The courses provide comprehensive training with a logical path. Each class builds on the one before creating accountability to ensure the students retain the knowledge and skills.

When business is good and sales are stable we tend to fall behind the learning curve and settle in to the current speed of business instead of adapting and pushing forward. Reinvention is essential when planning for long-term success of any business. Leading the pack for change requires rewarding innovative thinking and always being on the lookout for ways to improve.

There are peer groups popping up all over. It’s like a new trend. Peer groups, also known as 20 groups, took root in the automobile world and today are showing up in every industry.

When JCC formed their version of a 20 group, known as North American Peer Group, the focus wasn’t simply bringing dealers into the fold. It was about selecting dealers who were progressive and prepared for the challenge.

 

By: Trent Hummel

I did it again. During our presentation on Marketing Used Iron at the Canada West Equipment Dealer Convention 2014, I shot my mouth off as I normally do. Some questioned my comment about our success in achieving a high turnover rate of used equipment.

For a few years now, during 2012 and 2013, customers have been eager to pre-purchase equipment. When this happens, salespeople have an easier job but don’t necessarily get to practice the art of pre-selling.

“When the customers are eager to pre-buy, salespeople don’t have to use selling strategies,” JCC Specialist Trent Hummel said. “It was so easy for so long that some salespeople have become order takers.”

Your goal was to hire a salesperson, but what you got was a marketing person. Sure, he’s got skills. He can design a great advertisement, keep up with your website and even run your company’s e-mail program, but he can’t close a sale.

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